Kram food & co

Design a brand identity for Kram, a company specializing in healthy products such as muesli, nuts, and energy bars. The logo needed to be clean and versatile, while the packaging design required the use of cheerful colors combined with natural materials to attract and engage health-conscious consumers.

Create a cohesive brand identity that would resonate with Kram's target audience.

To achieve this, i designed a clean and versatile logo that reflects Kram's commitment to healthy living. We paired this with bright colors and natural based material packaging to capture attention and convey a sense of energy and wellness. Additionally, we created custom illustrations and labels to complement the logo, ensuring a cohesive and homogeneous brand image that effectively reaches and engages the target audience.